{"id":775,"date":"2023-09-27T18:07:02","date_gmt":"2023-09-27T21:07:02","guid":{"rendered":"https:\/\/pietrobotelho.com.br\/home\/?p=775"},"modified":"2023-11-23T10:14:16","modified_gmt":"2023-11-23T13:14:16","slug":"gamer-que-faz-gameficacao","status":"publish","type":"post","link":"https:\/\/pietrobotelho.com.br\/home\/index.php\/2023\/09\/27\/gamer-que-faz-gameficacao\/","title":{"rendered":"Gamer que faz gamefica\u00e7\u00e3o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"775\" class=\"elementor elementor-775\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5539dba e-flex e-con-boxed e-con e-parent\" data-id=\"5539dba\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81d8243 elementor-widget elementor-widget-image\" data-id=\"81d8243\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"420\" src=\"https:\/\/pietrobotelho.com.br\/wp-content\/uploads\/2023\/09\/9crmghi39rq4gw0n63rc-1.webp\" class=\"attachment-large size-large wp-image-777\" alt=\"\" srcset=\"https:\/\/pietrobotelho.com.br\/wp-content\/uploads\/2023\/09\/9crmghi39rq4gw0n63rc-1.webp 1000w, https:\/\/pietrobotelho.com.br\/wp-content\/uploads\/2023\/09\/9crmghi39rq4gw0n63rc-1-300x126.webp 300w, https:\/\/pietrobotelho.com.br\/wp-content\/uploads\/2023\/09\/9crmghi39rq4gw0n63rc-1-768x323.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-712e734a e-flex e-con-boxed e-con e-parent\" data-id=\"712e734a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f442b16 elementor-widget elementor-widget-text-editor\" data-id=\"1f442b16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>Desde que o site-azul-do-galeguinho-de-palo-alto colocou um bot\u00e3o de \u2018like\u2019 em seu microblog, a principal busca da humanidade \u00e9 \u00e0s mol\u00e9culas de endorfina que o c\u00e9rebro produz com a sensa\u00e7\u00e3o de prazer ao ver algumas notifica\u00e7\u00f5es em nossos apps sociais.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Intera\u00e7\u00e3o com uma comunidade, tarefas competitivas ou colaborativas, sentimentos de vit\u00f3ria ou de al\u00edvio s\u00e3o os trof\u00e9us do usu\u00e1rio. As marcas ainda incrementam essa experi\u00eancia com brindes, pr\u00eamios e presentes virtuais ou reais. Tudo pelo sentimento de \u2018preciso passar aqui amanh\u00e3\u2019 que os games d\u00e3o ao usu\u00e1rio.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Preciso criar uma gamefica\u00e7\u00e3o para um app massivo de uma seguradora a toque de caixa. Estudei tudo que podia sobre o assunto e somei ao que sempre amei em games e apps gameficados para trazer uma experi\u00eancia de engajamento e divers\u00e3o.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>De todos artigos, not\u00edcias, cases e livros que tive contato, destilei essa listinha do que \u00e9 fundamental e indispens\u00e1vel para fidelizar o usu\u00e1rio de maneira l\u00fadica e leve.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><br \/>1 \u2013 objetivo claro e alcan\u00e7\u00e1vel<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 marcadores do dia \/ semana \/ m\u00eas<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Se demorar, explicar o porqu\u00ea<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mostrar valor e benef\u00edcio de se estar fazendo a tarefa (nos erros, sucessos ou carregamentos)<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>2 \u2013 Elogios e motiva\u00e7\u00e3o<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 N\u00e3o esperar at\u00e9 o final dar o feedback positivo<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Diversificar as comemora\u00e7\u00f5es e elogios: \u201cparab\u00e9ns\u201d, \u201cmuito bom\u201d, \u201cVoc\u00ea conseguiu\u201d, etc&#8230;<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 motiva\u00e7\u00e3o: em tarefas mais longas ou dif\u00edceis, ter aquele \u201cdon\u2019t give up\u201d XD<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ter um lembrete de \u201cquase l\u00e1\u201d<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nas coisas f\u00e1ceis, avisar que o app sabe que foi f\u00e1cil \u201cViu que f\u00e1cil?\u201d<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>3 \u2013 Progress\u00e3o<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Barra de progresso precisa e graduada<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Achievements ou trof\u00e9us distintos para tarefas longas e curtas<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>4 \u2013 Programa de fidelidade claro<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Oferecer recompensas \u00e0 altura dos pontos ganhados.<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Power-ups de tempo limitado<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B\u00f4nus de fidelidade \u2013 com tarefas menores ou diferenciadas.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>5 \u2013 Convidar amigos<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tarefas competitivas ou em cooperativas<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ter um painel de amigos e contatos<\/p>\n<p>6 \u2013 Ser gentil nos erros<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sempre parecer um incentivo<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Simplesmente fingir que n\u00e3o viu \u2013 ou op\u00e7\u00e3o de apagar o input<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ser sempre sobre \u2018aprendizado\u2019 e pouco sobre \u2018vencer\u2019.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Desde que o site-azul-do-galeguinho-de-palo-alto colocou um bot\u00e3o de \u2018like\u2019 em seu microblog, a principal busca da humanidade \u00e9 \u00e0s mol\u00e9culas de endorfina que o c\u00e9rebro produz com a sensa\u00e7\u00e3o de prazer ao ver algumas notifica\u00e7\u00f5es em nossos apps sociais. Intera\u00e7\u00e3o com uma comunidade, tarefas competitivas ou colaborativas, sentimentos de vit\u00f3ria ou de al\u00edvio s\u00e3o os [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/posts\/775"}],"collection":[{"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/comments?post=775"}],"version-history":[{"count":7,"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/posts\/775\/revisions"}],"predecessor-version":[{"id":853,"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/posts\/775\/revisions\/853"}],"wp:attachment":[{"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/media?parent=775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/categories?post=775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/tags?post=775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}