{"id":972,"date":"2024-07-11T11:05:57","date_gmt":"2024-07-11T14:05:57","guid":{"rendered":"https:\/\/pietrobotelho.com.br\/home\/?page_id=972"},"modified":"2026-09-22T15:18:09","modified_gmt":"2026-09-22T18:18:09","slug":"movida","status":"publish","type":"page","link":"https:\/\/pietrobotelho.com.br\/home\/index.php\/movida\/","title":{"rendered":"movida"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"972\" class=\"elementor elementor-972\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-144d78b e-flex e-con-boxed e-con e-parent\" data-id=\"144d78b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6887b91 e-con-full e-flex e-con e-child\" data-id=\"6887b91\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f83580b elementor-widget elementor-widget-heading\" data-id=\"f83580b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.pietrobotelho.com.br\">x<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93df905 e-con-full e-flex e-con e-parent\" data-id=\"93df905\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-920533c elementor-widget elementor-widget-image\" data-id=\"920533c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"117\" src=\"https:\/\/pietrobotelho.com.br\/wp-content\/uploads\/2024\/07\/movidalogo-1024x398-1-300x117.png\" class=\"attachment-medium size-medium wp-image-974\" alt=\"\" srcset=\"https:\/\/pietrobotelho.com.br\/wp-content\/uploads\/2024\/07\/movidalogo-1024x398-1-300x117.png 300w, https:\/\/pietrobotelho.com.br\/wp-content\/uploads\/2024\/07\/movidalogo-1024x398-1-768x299.png 768w, https:\/\/pietrobotelho.com.br\/wp-content\/uploads\/2024\/07\/movidalogo-1024x398-1.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53bd4fb e-flex e-con-boxed e-con e-parent\" data-id=\"53bd4fb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0371e9f elementor-widget elementor-widget-text-editor\" data-id=\"0371e9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<b>Contexto: <\/b> at\u00e9 2016, a Movida, via sua p\u00e1gina no Facebook se tornar um canal cada vez mais relevante de vendas e atendimento, mas ainda n\u00e3o existia uma intelig\u00eancia artificial que desse conta do volume de mensagens recebidas. <br>\n<b>Desafio: <\/b> manter consist\u00eancia de tom em um canal que, na pr\u00e1tica, funcionava como um misto de vendas, suporte e FAQ, tudo respondido por pessoas diferentes do time de atendimento. <br>\n<b>O que eu fiz: <\/b> escrevi as copies dos posts do Facebook da Movida e, paralelamente, apoiei os atendentes humanos a padronizar tom e linguagem nas respostas diretas aos clientes, funcionando como uma esp\u00e9cie de guia de estilo vivo para o time. <br>\n<b>Resultado: <\/b> na \u00e9poca, a p\u00e1gina do FB se tornou o segundo canal mais usado pelos clientes para convers\u00e3o e atendimento. Isso refor\u00e7ou como consist\u00eancia de tom e atendimento direto impacta diretamente na confian\u00e7a do cliente.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca938e5 e-flex e-con-boxed e-con e-parent\" data-id=\"ca938e5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9cb08 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"3a9cb08\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item 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class=\"elementor-button-text\">blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbb3ccf e-con-full e-flex e-con e-child\" data-id=\"dbb3ccf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-406272f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"406272f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pietrobotelho.com.br\/#about\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span 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class=\"elementor-button-text\">contact<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>x Contexto: at\u00e9 2016, a Movida, via sua p\u00e1gina no Facebook se tornar um canal cada vez mais relevante de vendas e atendimento, mas ainda n\u00e3o existia uma intelig\u00eancia artificial que desse conta do volume de mensagens recebidas. Desafio: manter consist\u00eancia de tom em um canal que, na pr\u00e1tica, funcionava como um misto de vendas, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/pages\/972"}],"collection":[{"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/comments?post=972"}],"version-history":[{"count":14,"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/pages\/972\/revisions"}],"predecessor-version":[{"id":1033,"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/pages\/972\/revisions\/1033"}],"wp:attachment":[{"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/media?parent=972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}