{"id":673,"date":"2023-09-27T15:02:50","date_gmt":"2023-09-27T18:02:50","guid":{"rendered":"https:\/\/pietrobotelho.com.br\/home\/?page_id=673"},"modified":"2026-09-22T15:23:30","modified_gmt":"2026-09-22T18:23:30","slug":"influencers","status":"publish","type":"page","link":"https:\/\/pietrobotelho.com.br\/home\/index.php\/influencers\/","title":{"rendered":"Influencers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"673\" class=\"elementor elementor-673\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-879fba6 e-flex e-con-boxed e-con e-parent\" data-id=\"879fba6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5087290 e-con-full e-flex e-con e-child\" data-id=\"5087290\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75b3abf elementor-widget elementor-widget-heading\" data-id=\"75b3abf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.pietrobotelho.com.br\">x<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03f0ae7 e-flex e-con-boxed e-con e-parent\" data-id=\"03f0ae7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-720f915 elementor-widget elementor-widget-heading\" data-id=\"720f915\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influencer Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b04f991 elementor-widget elementor-widget-text-editor\" data-id=\"b04f991\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<b>Contexto:<\/b> no in\u00edcio dos anos 2020, o p\u00fablico brasileiro nas redes sociais estava entre os mais engajados do mundo, e marcas estrangeiras queriam aproveitar esse alcance para se conectar com o consumidor e o trade nacional. <br>\n<b>Desafio: <\/b> selecionar criadores de conte\u00fado certos para cada marca, equilibrando alcance com autenticidade \u2014 o tipo de decis\u00e3o que, quando errada, faz a campanha soar for\u00e7ada. <br>\n<b>O que eu fiz: <\/b> atuei na curadoria e relacionamento com influenciadores brasileiros para campanhas de marcas internacionais, orientando briefings que davam liberdade criativa ao criador sem perder a mensagem central da marca.<br>\n<b>Resultado:<\/b> reforcei um aprendizado que j\u00e1 vinha do trabalho no LVCVA: a campanha de influenciador que funciona \u00e9 a que parece menos &#8220;ad&#8221; e mais &#8220;lifestyle&#8221;.<b>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa2dbfa e-flex e-con-boxed e-con e-parent\" data-id=\"aa2dbfa\" data-element_type=\"container\" 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elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c701b68\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pietrobotelho.com.br\/home\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">work<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5395bfa e-con-full e-flex e-con e-child\" data-id=\"5395bfa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f33b0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b4f33b0\" data-element_type=\"widget\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pietrobotelho.com.br\/#about\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">about<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94a0c02 e-con-full e-flex e-con e-child\" data-id=\"94a0c02\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-990729c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"990729c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pietrobotelho.com.br\/#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">contact<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>x Influencer Marketing Contexto: no in\u00edcio dos anos 2020, o p\u00fablico brasileiro nas redes sociais estava entre os mais engajados do mundo, e marcas estrangeiras queriam aproveitar esse alcance para se conectar com o consumidor e o trade nacional. Desafio: selecionar criadores de conte\u00fado certos para cada marca, equilibrando alcance com autenticidade \u2014 o tipo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/pages\/673"}],"collection":[{"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/comments?post=673"}],"version-history":[{"count":22,"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/pages\/673\/revisions"}],"predecessor-version":[{"id":1045,"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/pages\/673\/revisions\/1045"}],"wp:attachment":[{"href":"https:\/\/pietrobotelho.com.br\/home\/index.php\/wp-json\/wp\/v2\/media?parent=673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}