{"id":572,"date":"2023-09-26T14:42:45","date_gmt":"2023-09-26T17:42:45","guid":{"rendered":"https:\/\/pietrobotelho.com.br\/home\/?page_id=572"},"modified":"2026-09-22T15:13:00","modified_gmt":"2026-09-22T18:13:00","slug":"transito-gentil","status":"publish","type":"page","link":"https:\/\/pietrobotelho.com.br\/home\/index.php\/transito-gentil\/","title":{"rendered":"Tr\u00e2nsito + gentil"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"572\" class=\"elementor elementor-572\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e482ea7 e-flex e-con-boxed e-con e-parent\" data-id=\"e482ea7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e8a8ef7 e-con-full e-flex e-con e-child\" data-id=\"e8a8ef7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b717d48 elementor-widget elementor-widget-heading\" data-id=\"b717d48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.pietrobotelho.com.br\">x<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c22592 e-con-full e-flex e-con e-parent\" data-id=\"8c22592\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c9e27 elementor-widget elementor-widget-image\" data-id=\"b8c9e27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/pietrobotelho.com.br\/wp-content\/uploads\/2023\/09\/transito-mais-gentil-logo-8402F24636-seeklogo.com_-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-574\" alt=\"\" srcset=\"https:\/\/pietrobotelho.com.br\/wp-content\/uploads\/2023\/09\/transito-mais-gentil-logo-8402F24636-seeklogo.com_-150x150.png 150w, https:\/\/pietrobotelho.com.br\/wp-content\/uploads\/2023\/09\/transito-mais-gentil-logo-8402F24636-seeklogo.com_.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-324f8bc e-flex e-con-boxed e-con e-parent\" data-id=\"324f8bc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb34af elementor-widget elementor-widget-text-editor\" data-id=\"6fb34af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<b>Contexto: <\/b> a porto teve a ideia (antes mesmo da internet se tornar central no dia a dia), de recompensar bons motoristas com base no seu comportamento no tr\u00e2nsito. Um conceito de gamifica\u00e7\u00e3o de seguro pouco comum na \u00e9poca.<br>\n<b>Desafio: <\/b> fazer um motorista se importar frequentemente com sua pontua\u00e7\u00e3o no app, sem que isso soasse punitivo ou vigil\u00e2ncia. <br>\n<b>O que eu fiz: <\/b> como UX Writer na Sioux, gamificamos a jornada no app. Desde a forma de como a pontua\u00e7\u00e3o era comunicada, as conquistas eram celebradas e como as recompensas eram apresentadas, sempre buscando um tom positivo e motivador em vez de punitivo. <br>\n<b>Resultado<\/b> o projeto refor\u00e7ou uma li\u00e7\u00e3o que carrego at\u00e9 hoje: gamifica\u00e7\u00e3o bem-feita depende muito mais de como voc\u00ea fala do progresso do que da mec\u00e2nica de pontos em si.\nA funcionalidade teve tanta ades\u00e3o que virou um app pr\u00f3prio. <br>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f0ab82 e-flex e-con-boxed e-con e-parent\" data-id=\"3f0ab82\" 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elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2ab484e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pietrobotelho.com.br\/home\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">work<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fde15a4 e-con-full e-flex e-con e-child\" data-id=\"fde15a4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b8e373 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5b8e373\" data-element_type=\"widget\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pietrobotelho.com.br\/#about\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">about<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ff0af8 e-con-full e-flex e-con e-child\" data-id=\"7ff0af8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7868c4c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7868c4c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a 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Um conceito de gamifica\u00e7\u00e3o de seguro pouco comum na \u00e9poca. 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