During my time in the PR agancy Interamerican Network I was pleased to work with the digital communication for the LVCVA – Las Vegas Conventions and Visitors Authority. Thus, I could implement my new-found ability of UX writing- putting in tune the speeches for all Vegan social media and sites.
Activations
The main in loco approach for the brazilian trade was through activations. Following the Las Vegas vibe and voice tone, the events were thoroully eleborated, bringing the idea of Vegas for the brazilians.
My job was to plan and produce each one of this events according to the current concept of the Vegas’ online campaign.
Social media
Focusing the brazilian hunger for social media, the LVCVA was interested in the influencers’ work. My job was to contact some of the most well-succeeded gen-z instagrammers to make them experience the Las Vegas world.
